GoMotive has two platforms, a practitioner side, and a client side. For this project they needed a design system to improve engagement on the client side in an emotionally memorable way. They had a basic numerical point system in place for users to earn. The goal was to incorporate a set of badges that the user could achieve to positively encourage specific behaviors over others.
I worked as a team with the lead designer & co-founder. My role was UX/UI and visual design.
I worked with the team to map out basic user journeys. From there we identified points of engagement on the journeys with the potential to have the most impact. From there I defined categories for the badges that would provide instant feedback to encourage behavior change for that particular action based on the business needs. I sketched out ideas based on those categories to turn into icons. I worked with the senior designer to narrow the icon imagery down and refine the look and feel.
14 badges in 4 categories to support a range of behaviors.
1. Level up badges- based on point structure, ranging from highest to lowest (hare to lion).
2. Goal orientated badges - for completing or setting a goal, such as setting a workout plan
3. Encouragement badges - for supporting a positive reward for general use, such as "Great Job!"
4. Task completions - for completing specific tasks, such as completing a workout
A set of icons to be used on the web, and native app to serve as badges.
A solid UX foundation for engagement in a clear format to support growth.